Delivering frictionless e-commerce: what brands can do to delight users.

Frictionless e-commerce is all about using data and insight on consumer behavior and preferences to help design simple, seamless buying experiences. The ultimate end goal is to enable users to buy your product or service within as few clicks as possible, hence removing any friction. With the dominance of Amazon across the pandemic period, consumers

Digital transformation: Focusing on the customer experience

After all, it always has been, and still is, all about your customer and their buying experience. While making updates and necessary changes to your company’s technology stack and business processes, these changes should always be focused around the customer experience. These customer-centric and date driven changes will provide your company the opportunity to lead